According to IMDb, everybody and their dog has seen Avatar. Now, there are many theories as to why this is, such as the fantastic storyline, the CGI, and the success of James Cameron (who is gonna make a sequel to Avatar, produced by James Cameron, based on the book by James Cameron, directed by James Cameron, and starring James Cameron as James Cameron).
Now, while these are all legitimate reasons, and the film wouldn't be nearly as successful without any of these factors, they are definitely not the top of the list. No, the offering of Avatar in 3-D was the gimmick that sold the show.
And not just because of the more expensive tickets for 3-D, either. Let me take you back to 1970. Well, maybe 2003.
I was a lot younger then, and when the third Spy Kids film came out, I went to see it opening day. I mean, come on, a Spy Kids movie ABOUT VIDEO GAMES AND IN 3-D (!!!1!!one1!). I never really remembered much of the movie, but I chanced upon it while flipping the channels one night and decided to watch. The movie itself wasn't good and wasn't completely terrible, but it seemed really gimmicky. It seemed that every other second, there was a spring-loaded fist, a coin, or another video game item coming too close to the camera for comfort.
Now, Avatar completes what other filmmakers have been trying to do with 3-D, and does away with the gimmicks. Avatar finally made 3-D movies an art form, rather than an unnecessary gimmick as bad as sticking Mickey Mouse ears on everything at Disneyland.
In conclusion, I believe that Avatar will finally prove the viability of 3-D movies, and even though they won't take over from regular old movies (some people will become sick from it, and I honestly feel uncomfortable wearing two pairs of glasses at once), they'll definitely be an option for more and more movies. Also, Spy Kids sucked. Hard.
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