Tuesday, March 2, 2010

What about the movies?

If you are a regular reader on this blog, you are probably alone. Also, you might have read my post on how 2010 is going to be the year of 3-D. We've seen Avatar take in record sales at the box office, and we've seen Sony and Toshiba planning 3D TVs for this year. We've seen TSN and other networks planning to offer 3-D TV channels, and we've even seen Alienware offering a 3-D monitor for their desktop systems.

And if you need more confirmation that 3-D is here to stay, Acer is currently producing 3-D projectors. That's right, for $700, you can get access to a 720p, 120Hz HD 3-D projector. However, there's one point that I need clarification on. What are you going to watch?

True, Avatar is probably going to hit DVD in two or three months, but after the first initial Avatar and 3-D craze, I haven't seen anybody working too hard on media for these 3-D viewers, at least those using the active-shutter deal.

Because that's the whole deal, isn't it? You need to have 3-D movies, 3-D games, or 3-D TV shows in order to watch them. Just like you need an HD camera to film in HD, you can't just expect to pop in your favorite DVD and expect it to be in 3-D. Right now, the library of 3-D movies is sparse, to put it lightly.

It could be that Acer, Toshiba and Sony are jumping the gun a little bit here. What happens if it happens to be harder to do 3-D than we thought it was? What happens if there happen to be a lot of traditionalists in the movie business? It could be that in 10 years, these questions might be silly. But as of yet, I have yet to see one active-shutter 3D movie outside an IMAX theatre.

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